the consumer

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The biggest obstacle to achieving fuel economy/GHG goals and energy independence is consumer acceptance of green vehicles. Only 1 percent of cars on the road today are hybrids, and the sales rates for hybrid cars are not increasing even as more models are offered. Even if we can get the fuels right, the infrastructure right and the technology right, the consumer is the key piece of the puzzle..and also the wildcard.


  • RT @HondaInAmerica: 1995— Honda’s East Liberty Plant built its 1 millionth Civic. See how far we've come since: htt… 13 hours 59 min ago
  • RT @NissanElectric: Rick & Judy personally took 1K people for a ride in their 100% electric #NissanLEAF in an effort to reduce emissions. h… 14 hours 27 sec ago